CEEM Personalised Video Marketing | Industries

FMCG

CEEM Personalised Video Marketing is a tremendous tool for sales, marketing, customer services and customer care professionals across the FMCG industry. By creating personalised videos that are tailored to the interests of each individual consumer, CEEM personalised video messaging can help to create a more memorable and engaging experience. This can lead to increased brand awareness, engagement and loyalty.

CEEM videos can also help to drive sales. By directly targeting consumers with their own unique personalised videos, relevant to their interests, CEEM can help to increase the likelihood that they will make a purchase. This is because consumers are more likely to purchase products from brands that demonstrate attention to their specific needs – with CEEM, you can do that at scale.

Post-purchase of an FMCG product or service, CEEM also helps to improve customer service. By providing personalised support to consumers, CEEM can help to improve product usage, customer satisfaction and loyalty. CEEM enables FMCG brands to conduct video marketing at scale that treats customers as individuals and ensures that their specific needs are being met.

Overall, CEEM Personalised Video Marketing is an incredibly valuable tool for the FMCG industry. By increasing brand awareness and engagement, driving sales, and improving customer service, CEEM can help businesses to achieve their marketing goals.

Here are some specific examples of how CEEM Personalised Video Marketing could be used to help your FMCG brand, large or small:

A well-known, advocate brand could use CEEM to create personalised videos for its female self-care brand. The videos were tailored to the interests of each individual consumer, and they featured real-life stories of women who had overcome health challenges using the company’s products and supporting care material. The campaign can leverage existing media talent, creative, customer details and/or brand touchpoints in order to generate highly personalised videos sent directly to customers and prospects.
A DTC personal care brand can use CEEM to create multi-variant personalised videos for its ‘through the post’ shaving brand. The videos are tailored to the interests and needs of each individual consumer, and they featured tips on how to shave more effectively, how install and recycle products and launch seasonal campaigns. These campaigns help drive sales, recurring revenue and reduce customer churn.
A small food manufacturer can use CEEM to create personalised videos for its home baking DTC brand. The videos were tailored to the registered interests, products and skill levels of each individual consumer. The videos feature recipes, how to guides and onboarding message from celebrity spokespeople. These campaigns have demonstrated their engagement and effectiveness in extending customer lifetime, reducing churn and increasing product upsell.

These are just a few examples of how CEEM Personalised Video Marketing can help FMCG companies. If you are looking for a way to increase brand awareness, drive sales, and improve customer service, then CEEM is a great option.

Financial Services

The CEEM Personalised Video Marketing platform is a superb tool for marketing and sales professionals across the Financial Services industry. CEEM personalised video messages can be used to provide unique financial advice and guidance to directly to named clients. This can build trust and create a deeper relationship with clients. Here are just a few of the benefits that can be delivered using CEEM personalised videos:

Enhance Customer Engagement: CEEM Personalised Video marketing can help financial institutions to better engage with their customers by creating, at scale, more personal and relevant content that speaks directly to their needs and interests. By tailoring the content to the individual customer, financial institutions can improve customer satisfaction and loyalty – CEEM makes it easy by offering rapidly mass-customised multi-variant messaging.
Increase Brand Awareness: Personalised videos can also help financial institutions to increase brand awareness and visibility by delivering targeted messages to specific audiences. This can be particularly useful for new product launches or promoting specific services to specific customer segments. The unique nature of customer videos also see increased social sharing across many platforms.
Improve Customer Retention: unique, multi-variant video messaging can be used to keep customers informed and engaged throughout their journey with a financial institution, from onboarding to retention. By providing timely and relevant information, financial institutions can reduce churn rates and increase customer lifetime value.
Increase Sales: CEEM Personalised Video marketing can also help financial institutions to increase sales by delivering personalised and targeted messages to customers who are more likely to be interested in specific products or services. This can help to improve conversion rates and drive revenue growth.

Overall, CEEM Personalised Video marketing can help financial institutions to create more meaningful connections with their customers, improve engagement and loyalty, increase brand awareness, reduce churn rates, and drive revenue growth.

Personalised video messages can be used to promote new products and provide exclusive offers to customers. Here are some specific examples of how CEEM Personalised Video marketing can be used in your segment of the financial services industry:

Banks: Banks can use personalised video marketing to reach out to new customers, promote new products and services, and provide customer service. For example, a bank could create a personalised video for a customer who is considering opening a new checking account, highlighting the benefits of the account and explaining how to apply.
Credit card companies: Credit card companies can use personalised video marketing to reach out to new customers, promote new credit cards, and offer financial advice. For example, a credit card company could create a personalised video for a customer who is considering applying for a new credit card, highlighting the benefits of the card and explaining how to use it responsibly.
Investment firms: Investment firms can use CEEM personalised video marketing to educate customers about investing, provide investment advice, promote new investment products or to send quarterly and annual account updates. For example, an investment firm could create a personalised video for a customer who is interested in learning more about investing, explaining the different types of investments and how to choose the right ones, after completing a short ‘interests’ survey.
Insurance companies: Insurance companies can use personalised video marketing to reach out to new customers, promote new insurance products, and provide customer service. For example, an insurance company could create a personalised video for a customer who is considering buying a new home, highlighting the importance of having homeowners insurance and explaining the different types of coverage available. CEEM personalised video messaging to assist with claims management – delivering a supportive, specific response to customers during high stress times.

If you have any questions or need some support, please reach out to our Financial Services Support Team for help, ideas or product development requests.

Sales & Marketing

Personalised video messages is perhaps the ultimate tool to help close deals and build relationships with customers. With CEEM Personalised Video Marketing, each message can be tailored to the customer’s specific needs and provide a personalised pitch – at scale.

CEEM Personalised Video Marketing can help the Sales & Marketing industry in a number of ways.

Increase brand awareness and engagement. By creating personalised videos that are tailored to the details and interests of each individual consumer, CEEM can help to create a more memorable and engaging experience. This can lead to increased brand awareness and loyalty.
Drive sales. By targeting consumers with personalised videos that are relevant to their data, details and interests, CEEM can help create video campaigns to increase the likelihood that they will make a purchase. Consumers are more likely to purchase products or services that they are interested in, that they feel are relevant to them and with brands who’ve shown a personal interest in them.
Improve customer service. By providing personalised support to consumers, CEEM can help to improve customer satisfaction and loyalty. Consumers appreciate feeling like they are being treated as individuals and that their needs are being met – the CEEM platform enables you to create multi-variant video messaging at scale, quickly and efficiently.
Generate and convert leads. CEEM can be used to generate leads by systematically creating personalised videos that are targeted to specific audiences and individuals. These videos can be used to educate potential customers about a product or service, or make specific promotional offers to individuals.
Close deals. Use CEEM to create personalised video templates that can be used to answer questions, address objections, and build a relationship with the customer. Personalised videos that are tailored to the specific needs of each individual customer are a great way to close deals by creating.
Upsell and cross-sell. Your CEEM videos can be used to promote additional products or services that the customer may be interested in. This is a great way to target customers who have already made a purchase for upsell and cross-sell by creating personalised videos that are targeted
Retain customers. Last, but certainly not least, CEEM personalised videos can be used to retain customers by creating multi-variant videos that are designed to keep them engaged with your company. These videos can be used to provide updates on new products or services, to offer discounts or promotions, offer sneak peaks at new advertising campaigns and events, or simply to stay in touch with customers.

CEEM Personalised Video Marketing is a critically valuable tool for the Sales & Marketing industry. CEEM can help sales and marketing professionals provide a more tailored and engaging experience for their target audience, leading to increased lead generation, conversion rates, and overall return on investment.

CRM / Customer Relations

Personalised video messages can be used to provide exceptional customer service and resolve issues. This can create a positive customer experience and increase customer loyalty, extending customer relationships with your business.

CEEM Personalised Video Marketing can efficiently and effectively help the Customer Relations professionals in a number of ways. Here are just a few examples:

Improve customer satisfaction. By providing personalised video support to customers, CEEM can help to improve customer satisfaction. Customers appreciate feeling like they are being treated as individuals and that their needs are being met – the CEEM Personalised Video Marketing platform enables you to deliver this, at scale.
Reduce churn. By proactively reaching out to customers and addressing their concerns, CEEM videos can help to reduce churn. Regular, multi-variant video messaging to customers makes it much more likely that they will stay with a company as it demonstrates that they are being valued and that their needs are being met.
Increase brand loyalty. By creating a positive and memorable customer experience through personalised video campaigns, CEEM can help to increase brand loyalty. Customers and prospects are more likely to do business with companies that they trust and that they feel like they have a relationship with.
Gather customer feedback. CEEM can be used to gather customer feedback in a more engaging and informative way. Preliminary engagement through video marketing, connected to survey or research platforms, ensures that customer feedback can then be used to improve products, services, and customer support.
Identify customer trends. By analysing customer data, campaign response and more, CEEM Analytics can help to identify customer trends. This information can then be used to improve marketing campaigns and customer targeting, for video marketing or other marketing campaigns.

CEEM Personalised Video Marketing is a valuable tool for the Customer Relations industry. By improving customer satisfaction, reducing churn, increasing brand loyalty, gathering customer feedback, and identifying customer trends, CEEM can help businesses to improve their customer relationships, increase engagement, and drive better business outcomes.

Personalised video messages can help companies like yours create transparency and build trust. Contact our CRM Support team today to find out how CEEM can help your business.

Health & Fitness

For the Health & Fitness industry personalised video messages are an exceptionally powerful tool to help motivate and encourage individuals in their fitness journey. Using CEEM Personalised Video marketing platform, direct, unique video messages can be tailored to individual’s fitness level and goals – at scale. Here are some examples, tips and advice for using and creating personal videos for the Health & fitness professionals:

Customised workout plans: Personalised videos can be used to deliver customized workout plans to customers. By tailoring the workouts to the individual’s fitness level, preferences, and goals, customers are more likely to stick to the plan and see results. This can all be controlled via CEEM’s Campaign Dashboard and an Excel spreadsheet.
Nutrition advice: CEEM can also deliver custom videos with bespoke nutrition advice to customers based on their dietary preferences, health goals, and medical history. This approach can help customers to make healthier choices and improve their overall well-being, as well as being a tremendous value add.
Motivation and inspiration: Key to success in any Health & Fitness business is keeping your customers motivated – with CEEM personalised videos, this is almost too easy! Existing, or newly created, content that is tailored to individual’s goals and interests can be quickly and efficiently delivered, at scale. Using CEEM, your customers are more likely to stay engaged and committed to their fitness journey with the addition of this motivational and inspirational content.
Customer retention: Personalised videos sent regularly to your customers can help to build stronger relationships, leading to increased loyalty and retention. By providing a more personalised and human touch to your communications, your customers are more likely to feel valued and connected to the brand.
Upselling and cross-selling: Alongside ongoing motivational messages, multi-variant updates can be sent regarding additional products and services can be sent to customers based on their interests and past purchases. By delivering targeted offers and promotions, customers are more likely to make additional purchases and stay engaged.

Overall, CEEM Personalised Video marketing can help the Health & Fitness industry to deliver more customized and engaging content to customers, more quicky and more efficiently, leading to better results and increased customer loyalty.

If you are looking for a way to educate consumers, motivate them to adopt healthier lifestyles, track their progress, provide feedback, build relationships, and sell products and services, then CEEM is a great option.

Media Agencies

Media Agencies already know just how effective and engaging personalised video marketing can be – how CEEM helps, via our Personalised Video Marketing platform, is enabling agencies to develop and deploy multi-variant, personalised videos at scale for their clients.

The CEEM Platform is an effective tool for media agencies to help their clients achieve their marketing objectives. Here are some ways in which it can help:

Improve targeting. CEEM can be used to create media campaigns targeted to specific audiences and individuals, fusing together such data as n their interests, location, browsing behaviour, purchase history, and demographics. Such personalised video marketing can help media agencies target the right audience with the right message at the right time – improving the effectiveness of media campaigns.
Measure results. All CEEM plans include CEEM Analytics which can be used to measure the results of video media campaigns, such as reach, engagement, and conversions. This information can be used to improve the effectiveness of future campaigns or trigger follow-up messaging.
Save time and money, improve campaign ROI. CEEM can be used to automate many of the tasks involved in creating and distributing personalised videos. Personalised video marketing can help media agencies deliver better ROI for their clients by delivering more relevant and effective campaigns that are more likely to convert – at scale.
Increase reach and engagement. CEEM can be used to create the personalised videos that, tailored to the specific interests of each individual viewer, drive engagement. Such campaigns also tend to drive social media sharing and awareness.
Improve creativity. The CEEM platform can be used to empower all levels of an organisation – enabling the creation of personalised videos, which are more creative and engaging than traditional videos. Social media managers, Customer Care agents, retention specialists – all stakeholders can generate unique videos that can then be shared at scale. This can help media agencies to stand out from the competition.
Enhanced customer experience: CEEM personalised video marketing can help media agencies create a more personalised and engaging experience for their clients’ customers, leading to increased customer satisfaction and loyalty. From awareness through acquisition through retention and upsell, video campaigns built within the CEEM platform deliver for clients and their media agencies.

These are just some examples of how CEEM Personalised Video Marketing can help media agencies and their clients. If you are looking for a way to increase reach and engagement, improve targeting, measure results, save time and money, and improve creativity, then CEEM is a great option.

Events & Hospitality

Personalised video messages are an incredibly useful way to engage with event or venue attendees – before, during and after events or venue visits. CEEM’s videos can be used to engage with visitors, showcase venues or event details or to drive re-visit and re-booking campaigns.

Here are just a few of the ways how CEEM’s Personalised Video Marketing platform can help Events & Hospitality professionals delivery their objectives:

Increase event attendance.Use CEEM to create multi-variant, personalised videos that promote your events and encourage people to attend – by name. These videos can be tailored to specific audiences, such as people who have attended similar events in the past or people who live in the area where the event is being held. Additionally, by delivering targeted messaging and offers based on the individual’s interests and past behaviour, customers are more likely to register and attend the event.

Improve customer service.Pre or post event or venue visit, CEEM can be used to create personalised videos that provide customer service information or answer frequently asked questions. These videos can be used to save time and money, and they can also help to improve customer satisfaction. They can also reduce check-in and registration times and can be used to customise event experiences.

Upsell, cross-sell & re-sell. Use CEEM to follow up with attendees after the event, thanking them for attending and providing personalised recommendations for future events or experiences. For sponsored events, CEEM can be used to create personalised videos that can be sent by sponsors direct to attendees – increasing event value add. These videos can also promote additional products or services that customers may be interested in.
Create a sense of community. CEEM can be used to create personalised videos that introduce people to each other and build relationships. These videos can be used to create a sense of community and make people feel like they are part of something larger than themselves.
Increase brand awareness & loyalty. CEEM can be used to create personalised videos that promote a brand or company. These videos can be used to reach a wider audience and generate interest in the brand or company.

Overall, CEEM Personalised Video Marketing can be a valuable tool for the Events & Hospitality industry. By increasing event attendance, improving customer service, upselling and cross-selling, creating a sense of community, and increasing brand awareness, CEEM can help businesses to achieve their goals.

Here are some specific examples of how CEEM Personalised Video Marketing has helped events and hospitality companies:

The major annual book dealers conference can use CEEM to create personalised videos that promote its annual BigDealBooks conference. The campaign is designed to drive awareness, ticket sales and sponsor re-bookings by the event hosting company.
The small, family-owned hotel can use CEEM to compete with larger chains, ensuring guests are pre-welcomed with details of their stay and surrounding areas. Post-visit, the hotel can send out a thank you message and offer to rebook visitors for the same time next year – and exceptionally successful campaign.
A major hotel chain, with a broad range of in-hotel value add services, can use CEEM to create personalised videos that promote its spa or dining services. Videos hosted by Spa Technicians or Executive Chefs, sent out to named guests, often with special offers and video examples of experiences, can drastically drive up booking rates – and revenues.

These are just a few examples of how CEEM Personalised Video Marketing can help events and hospitality companies. If you are looking for a way to increase event attendance, improve customer service, upsell and cross-sell, create a sense of community, and increase brand awareness, then CEEM is a great option.

CEEM Personalised Video marketing can help the Events & Hospitality industry to deliver more customized and engaging experiences to customers, leading to better results and increased customer loyalty.

Defence & Security

The Defence & Security sector is a complex and ever-changing environment, and organisations within this sector need to be able to adapt quickly to new threats and challenges by engaging with an authentic voice. CEEM Personalised Video Marketing can help organisations in the Defence & Security sector to do this by providing them with a number of benefits, including:

Secure, mass video communication: CEEM Personalised Video Marketing can be used to generate and distribute authentic messages to social media, news organisations and other stakeholders. The data used to generate, and distribute these messages is a further level of surety which viewers can use to evaluate message content. Pushing out timely, mass-customised video communications provides consumers with a more comprehensive understanding of the threats and challenges they face.
Education and awareness: CEEM can be used to create personalised videos that are designed to educate the public about specific defence and security issues. This can be done by explaining complex concepts in a simple and easy-to-understand way, or by sharing security updates by location or threat levels.
Disinformation and propaganda: The CEEM video platform are well suited to create customer, directed messages, at scale, that are designed to counter disinformation and propaganda. This can be done by providing accurate information about defence and security issues, or by debunking myths and lies.
Motivation and morale: The personalised videos that the CEEM platform can be used to create can be designed to motivate and boost the morale of defence and security personnel. This can be done by sharing stories of success, or by highlighting the importance of the work that these individuals are doing.

Recruitment and training:CEEM can be used to create personalised videos that are tailored to the specific needs of each individual recruit or trainee. This can help to improve the effectiveness of recruitment and training programs.

CEEM Personalised Video Marketing can be a valuable tool for organisations in the Defence & Security sector. By improving recruitment and training, public relations, education and awareness, disinformation and propaganda, motivation and morale, CEEM can help to make defence and security organizations more effective and efficient.

In addition to these benefits, CEEM can help your institution to adapt quickly to new threats and challenges, make better decisions, collaborate more effectively, reduce costs, and improve security.

Charities & NGO’s

Engagement and awareness are key in stakeholder management across both charitable and NGO activities – CEEM can help do both.

Via our Personalised Video Marketing platform, CEEM is enabling charities, NGO’s and other to develop and deploy multi-variant, personalised videos at scale to efficiently and effectively reach out to their base. Here are some ways in which CEEM can help your organisation achieve its goals:

Recruit volunteers. Using CEEM to create personalised videos that appeal to the interests of potential volunteers is a great way to boost engagement and recruitment. These videos can be used to explain the work that the charity or NGO is doing, or they can feature stories about the impact that volunteers have made.
Spread awareness. CEEM can be used to create personalised videos that raise awareness about the issues that the charity or NGO is working on. These videos can be used to educate people about the problem, or they can call on people to take action, by name.
Build relationships. Use CEEM to create and send custom, unique videos build relationships with donors, volunteers, and supporters. Via desktop or mobile app, it’s easy to create videos to thank people for their support, or they can simply stay in touch with people and let them know what the charity or NGO is up to.
Increase donations. By communicating directly with donors, by name, CEEM enables fundraisers or engagement mangers to create personal videos that appeal to the emotions of potential donors and volunteers. These videos can be used to tell stories about the work that the charity or NGO is doing, or they can feature testimonials from people who have been helped by the organization.
Measure results. Every CEEM plan comes with CEEM Analytics which can be used to measure the results of marketing campaigns, such as reach, engagement, and conversions. This information can be used to improve the effectiveness of future campaigns.

Overall, CEEM Personalised Video Marketing can be a valuable tool for Charities and NGOs. By increasing donations, recruiting volunteers, spreading awareness, building relationships, and measuring results, CEEM can help organizations to achieve their goals.

Education & eLearning

The challenges for educators are myriad – CEEM Personalised Video Marketing can help teachers to connect with their students on a deeper level. The CEEM platform can be used to tailor lessons, at scale, to individual learners, providing them with a more engaging and effective learning experience. By understanding the learner’s preferences, interests, and learning style, these videos can be created to provide a highly customised and relevant learning experience. This can include providing feedback on assignments or delivering lesson assignments in an engaging and interactive way, all at scale and at speed.

Here are a number of ways how CEEM can help your educational institution reach your students.

Increase student engagement. Personalised videos can be used to capture students’ attention and keep them engaged in the learning process. This can be done by tailoring the content of the videos to the student’s interests, learning style, and level of understanding.
Improve student outcomes. The CEEM platform can be used to provide students with the varied information and support they need to succeed, as well as by giving them opportunities to practice what they’ve learned. By enabling personalised lesson plan creation at scale CEEM can be used to help students learn more effectively and efficiently.
Improve access to education. CEEM can be used to help produce personalised video lessons that can be distributed anywhere with an internet connection and viewing device. Improved student access to unique educational video content, available anywhere, at any time, only improves the impact of a variety of educational programmes.
Personalise the learning experience. CEEM can help educators produce rapidly personalised learning experiences for each student. This can be done by tailoring the content of the videos to the student’s interests, learning style, and level of understanding.
Motivate students. Personalised videos can be used to motivate students to learn. This can be done by highlighting the student’s progress, providing them with positive reinforcement, and challenging them to do their best. Videos for an entire class, unique to each individual, can be produced in minutes.
Create a sense of community. CEEM videos can be used to create a sense of community among students, boosting engagement with their fellow students, parents and fellow educators. By featuring students in the videos, encouraging them to interact with each other, and providing them with opportunities to collaborate on projects, CEEM can help disparate students come together.

Overall, CEEM Personalised Video Marketing is a valuable tool for education and eLearning professionals. By increasing student engagement, improving student outcomes, reducing costs, improving access to education, personalising the learning experience, providing feedback and support, motivating students, and creating a sense of community, CEEM can help to make education more effective and efficient for all students.

One Platform, Many Industries